5 European Sneaker Brands: Walking in Style

European Sneaker Brands

The European fashion landscape is renowned for its impeccable craftsmanship, innovation, and rich history - and while haute couture and luxury brands often steal the spotlight, European sneaker brands have also carved a distinctive niche in the global footwear market. If you're keen to step up your footwear game, here's a curated list of some of the continent’s finest sneaker brands, each promising a blend of style, comfort, and unparalleled quality. Let’s dive in!

The Distinction of European Sneakers

First of all, what makes European trainers so special? What sets European brands apart tends to often be their intricate balance of functionality and aesthetics; when you slip into a pair of European-crafted shoes, you're not merely wearing trainers, you're wearing a legacy of design, culture, and innovation.

And while you’re in part paying for the aesthetics, European brands also tend to ensure that your feet also relish unmatched comfort and support, while also offering a premium quality and durability that often simply isn’t available elsewhere.

Popular Sneakers in Europe

So, what European brands should you look out for if you’re thinking of renovating your shoe collection? Here are just a few notable examples:


Originating in Germany, Adidas is a brand that needs little introduction; renowned for their iconic three stripes and innovative designs, it’s a brand that seamlessly merges athletic performance with urban chic. Notably, designs such as the Yeezy Foam RNNR have set unprecedented trends in the sneaker world, making Adidas a beloved brand for celebrities, athletes, and style aficionados alike.


Another gem from Germany, Puma has long stood as Adidas' friendly rival. With its fierce cat logo and a heritage rich in sports and innovation, Puma's sneakers are not just footwear but a testament to dedication and craftsmanship; whether it's their classic suede trainers or contemporary designs, the appeal of a classic Puma shoe has endured well into the 2020s.


Relance, a hidden gem from France, brings together a fusion of classic designs and contemporary vibes, and their range of footwear is classically French in its thinking: it’s not just about aesthetics, but also about ergonomic designs. Crafted with precision and a keen understanding of foot dynamics, Relance is one European sneaker brand that you’ll want to check out.


Hailing from Italy, Superga is often termed the ‘People’s Shoes of Italy’, and the brand is known for their classic canvas shoes, also known as “tennis shoes.” Seen on celebrities including royals like Kate Middleton, these shoes resonate with simplicity and timeless style. Versatile and durable, Superga sneakers are a staple, whether you're taking a leisurely stroll through city streets or attending an upscale event.

Le Coq Sportif

Circling back to France, Le Coq Sportif is another symbol of French elegance, and has been gracing the feet of athletes and fashion enthusiasts for over a century. Rooted in its sporting heritage, the brand offers a blend of vintage charm and modern flair - from tennis courts to city pavements, their range of trainers stands testament to a legacy of quality and oh-so-French style.

How to Choose the Right European Sneakers

So, before rushing off to the continent and grabbing a pair for yourself - what should you look for in a pair of European trainers? Here’s what we recommend:

Design & Aesthetics

First and foremost, it’s imperative to understand your personal style. Are you into classic designs or do contemporary silhouettes catch your eye? Brands like Superga and Le Coq Sportif might appeal to vintage lovers, while Adidas and Puma frequently release more outlandish, avant-garde designs.


Are you looking for something casual or sport-specific? Brands like Adidas and Puma, with their sports-centric origin, often integrate cutting-edge technology into their sneakers, ensuring optimum performance, while brands like Relance integrate foot-forward technology into the manufacturing process.

Material & Comfort

Before settling on any shoe investment, you’ll always want to ensure the material suits your needs as well as your habits. For example, canvas shoes or tennis shoes might be great for those who spend their time in urban environments, but might not be great for those who spend their weekends on rural trails (mud and canvas don’t mix!). Also, comfort should be paramount, so consider brands that focus heavily on ergonomic designs, so you’re sure to get your money’s worth with extended wear.

Taking Care of Your European Sneakers

Finally, purchasing a pair of high-quality European sneakers is an investment in your personal style, so you’ll want to take the following steps to ensure their longevity:

  • Cleaning: Cleaning your shoes regularly will keep them in tip-top condition; depending on the material, employ a gentle wipe, brush, or specific sneaker cleaner to maintain their freshness.
  • Protect: For certain materials like suede, use protective sprays to shield against stains and water damage.
  • Store Right: Always store your shoes in a cool, dry place, and use shoe trees or tissue paper to maintain their shape.

The Bottom Line

Ultimately, whether you’re a lifelong shoe enthusiast or simply seeking quality and style, many European brands offer an unmatched footwear experience. From the athletic prowess of Adidas and Puma to the timeless elegance of Superga and Le Coq Sportif, there’s truly a footwear brand out there for everyone - so next time you’re looking to make a statement with your shoes, try European sneakers and get ready to level up your wardrobe.